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Chapter 1

Chapter 1

Getting Started

When we spoke to self-starters about their journeys, they spoke about “spending more time at the drawing board”, “taking it slowly” and “having patience” in the early days, and that’s why ideation is important when planning, and when re-evaluating where you and your business are at.

Whether you’re tired of someone else being the boss and taking the leap to becoming self-employed, or a self-starter in search of your new start-up, the right ideas are important. So is applying those ideas in the right way.

This creative process, of brainstorming, sketching, and discussions will help you discover the right questions and uncover a variety of unexpected solutions when it comes to defining and growing your business.

This is true if you’re getting going, or keeping up your creativity at any point.

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Ask yourself

  • What is your self-starter goal?
  • What problem are you looking to solve?
  • Are there examples of others successfully executing this?
  • Can this be executed in the designated amount of time?
  • Can this be executed within the designated budget?
  • What resources do you need for this idea?
  • Is this idea risky? If so, does the reward outweigh the risk?

Thinking beyond your limits

Break your routine

The most effective way to flesh out a topic is to stop thinking about it. Whether it’s swapping your studio for a park, your house for an art gallery, or your workshop for the surf, taking yourself out of your routine can effectively help ideas flow. To get out of your own head, get into someone else’s. Bouncing ideas around with a friend, partner or colleague is a great inspiration kickstarter.

Consider everything

Come up with your most ridiculous ideas. Then ask some stupid questions. Seriously. Challenge your assumptions and watch as your brain starts to flow. Whether in a group or solo, jot down everything. Something might shake up your thinking in new and creative ways. In fact, when you’re brainstorming, there’s no such thing as a ‘bad’ idea. Asking stupid questions can drive your brain in new directions, and saying yes to things you’d otherwise ignore can spark your inspiration.

Write your obituary

Decide how the world would change if your business closed today. It might sound negative, but thinking about the end of your business is a way to drive new thinking, even when you’re starting out. Do the detective work to determine how it died, who would miss it now it’s gone, and who or what would take its place. Think about how you would want it to be remembered by those who loved it most, and decide which lasting impressions it would leave?

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